Rakesh Botadkar

Earlier this month, I had the pleasure of meeting our customers for the first time in years when I traveled to Hyderabad. It was such an eye opener for me and our name as  reputed manufacturers of basic hair accessories. Customers still love our name, our brands and our complete ethos! It's sad however, that due to the unorganized nature of our business, we as manufacturers haven't really been able to give advantages to these customers in various parts of the Country! I intend to change it radically and by this time next year, I pledge to atleast have our beloved customers in these regions have advantages to be at part with customers who are locally based. The clout has to end! Our whole business ethics is based on keeping customers first, even in our export markets, so why not carry that forward in our own country where our brands like LIZA HAIRCARE, LIZA, SHAIFALI and TIPSY are so well received. On this positive note, I sign off!

Our #LIZAHAIRCARE range of professional grade bobbypins. Made with the customer in mind. Made keeping professional hair artists around the world opinions and comments. Every hair-type is different. So are our #hairgrips #bobbypins Essentially, every hair type needs different haicare and obviusly different methods in styling! Thats what the video is all about! A good hairartist or hairstylist knows that thin hair cannot take perms very easily!  Similarly a good hair essential is as crucial as the hairartist. I quote one of the most famous hair educationists in the world, "I would rather use 10 great bobbypins, than 40 bad ones! That sums up the importance of these #hairessentials. Imagine a bride, being told by a hairartist: "Please dont move your head too much on the left or right. Keep your head very still!" This is another way of saying, "We have used cheap quality #hairpins #bobbypins on your hair and saved a few bob!" Its probably th...

Preface: Over the years, technology has led to production and manufacturing processes having lesser and lesser human interference, thereby reducing time lags, offering consistent quality and increasing productivity as a result. What required an hour of human effort/labour/technique now gets done within minutes, sometimes even seconds. So is human talent in manufacturing process a lost art or something unnecessary?? Perhaps in MOST cases, but not necessarily in all! If that were the case, then there'd be far too many Ferraris, Lamborghinis, Patek Philippes around. The above marquee names, be it cars or watches are perfect examples of the case for human talent and the human creative mind. Obviously, i have mentioned these names only because i know of them. There may scores of other marquee names present who share these very attributes. Although these companies use the best technology in machinery and tools, their main stay is still their human capital, their talented...

Being in the #hairandbeauty/#hairstyling/#hairessentials industry, I have come to notice, that somehow it's been taken for granted that if you have long hair, it's better to leave it 'plain-Jane' rather than try out styling it. This can be true to a certain extent, but with numerous styling tools that have come into the #hairandbeauty industry, Today's women are spoilt for choice as to what they can do their lovely long tresses. There are bangs, braids, highlights to name a few. I wish we as stake holders of the industry could take it upon us to educate our customers that it's always easy now, more than ever to style your long hair. It needn't be a painful process. There are amazing stylists in our cities that have a creative edge to actually transform women's looks in a jiffy. And when a lady has long soft hair, oh, the possibilities are limitless! Our goal as a company is to provide our consumers with #qualityessentials that help to hold their s...